Frame By Frame

The TRUTH About Directing Commercials: How to Get Signed & Win Jobs w/ Marcus Tortorici | EP 010

Episode Notes

How do you go from shooting solo to directing big-budget projects? Award-winning director Marcus Tortorici (Voyager TV) shares his journey—breaking into the industry, mastering the pitch process, and how he got signed as a director.

🔹 How to craft a pitch that sells

🔹 What agents look for in a director

🔹 The reality of working with agencies & clients

🔹 Why trusting your creative instincts is everything

Marcus’ work blends stunning visuals with compelling storytelling, and in this episode, we break down how he does it—Frame By Frame.

00:00 - The Reality of Starting as a Director

00:07 - How Marcus Landed Big Sets Early in His Career

00:40 - Getting Over the Fear of Directing Large Crews

01:10 - Welcome to Frame By Frame!

01:52 - What Marcus is Working on at Voyager TV

02:31 - The Creative Process: How Marcus Approaches New Projects

03:39 - Who Finds the Work: Director vs. Agency?

05:21 - Writing Treatments & Creating Pitch Decks

08:00 - The Tools Marcus Uses for Visual References

09:30 - ChatGPT for Filmmakers? Why It’s a Game-Changer

11:07 - Selling Yourself as a Director: Why It’s Just as Important as Talent

13:50 - How to Pitch Effectively in a Post-COVID World

15:37 - Biggest Mistakes Young Directors Make

17:26 - The Unspoken Rule in Filmmaking: Agencies Don’t Care… Until They Do

19:31 - How Marcus Got Signed by Voyager TV

25:27 - The Portfolio Strategy That Got Him Noticed

29:03 - Why Social Media & Branding Matter for Directors

34:15 - Balancing Visuals & Story: Why Both Matter Equally

38:33 - How to Develop a Signature Look as a Director

42:04 - Trusting Your Creative Instincts & Fighting for Your Vision

45:31 - The Client-Agency Dance: Navigating Creative Control

46:59 - The Key to Longevity in Filmmaking: Resilience

48:28 - What’s Next for Marcus? Commercials vs. Features

52:33 - The Mindset Shift Every Director Needs

53:23 - Closing Thoughts & Subscribe for More!

When You're Ready

📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

🎥: Daniel's Recommended Production Gear List

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