In this episode of Frame by Frame, I’m diving deep into my journey of working with NFL superstar Russell Wilson as Chief Creative Officer of West2East Empire.
From the surreal moment of being picked up at the airport by Russ and Ciara to shooting the Wheaties box cover and photographing my first Super Bowl, these are the stories that shaped my career. I share how I transitioned from NBC to becoming Russ's Creative Director, launched his YouTube channel to 100k subscribers, and captured some of the most iconic moments of his career. Along the way, I learned valuable lessons about storytelling, high-performance teamwork, and taking risks to follow my dreams. If you’re curious about breaking into sports content, navigating the world of high-profile clients, or pivoting your career to pursue your passion, this episode is packed with insights you won’t want to miss.
00:00 - Introduction
00:24 - How It All Started
01:02 - The Surreal Airport Pickup
02:00 - First Big Project: Nike Commercial
03:36 - Traveling the World with Russ
05:12 - Shooting the Wheaties Box Cover
06:07 - Launching Russell Wilson’s YouTube Channel
07:12 - Becoming a Super Bowl Photographer
09:00 - Transitioning to Entrepreneurship
11:22 - Directing Major Commercial Projects
12:45 - Lessons from High-Profile Clients
14:18 - The Pivot to Narrative Filmmaking
15:40 - What’s Next for Frame by Frame
16:42 - Closing Thoughts
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