After a short break, I’m back — and with big news.
In this episode of Frame by Frame, I’m announcing my first feature documentary: 12 — the untold story of how the city of Seattle came together in the 1990s to stop the Seahawks from relocating to Los Angeles.
Backed by Marshawn Lynch, Beast Mode Productions, and Victory Sports Media, this project is the biggest opportunity of my directing career so far. I break down the inspiration behind the film, how it came together behind the scenes, and what I’ve learned so far stepping into the role of feature documentary director.
We talk:
Why this story matters — and why it almost got lost
The origin of 12 and the team behind it
What it takes to make a doc at this scale
Finding the heart of a story that changed a city
Balancing creative work, parenting, and small business life
If you’re a filmmaker, storyteller, or just someone who loves underdog sports stories, this episode is for you.
🎧 Subscribe to Frame by Frame for more behind-the-scenes episodes as I bring this documentary to life — one frame at a time.
When You're Ready
📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)
🎥: Daniel's Recommended Production Gear List
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